# ABlyft

> ABlyft is a privacy-first A/B testing platform built for enterprise and marketing teams in Europe. Made and hosted in Germany.

## What is ABlyft?

ABlyft is a professional A/B testing and experimentation platform designed for developers and experienced marketers. It enables companies to run website experiments while meeting strict data protection and privacy requirements (GDPR, DSGVO). The platform is developed and hosted entirely in Germany.

## Key Differentiators

- **Privacy-first approach**: No personal data is stored - no IP addresses, no user IDs, no individual visitor tracking. Only aggregated data is collected.
- **Made & hosted in Germany**: The entire company and infrastructure are based in Germany, subject to the strictest data protection laws worldwide.
- **No cookie consent required for testing**: Since no personal data is processed, A/B testing with ABlyft can run without requiring cookie consent in most configurations.
- **High performance**: Ultra-slim JavaScript snippet, global CDN (CloudFront), optional self-hosting of the snippet. No flickering.
- **Developer-friendly**: Built by developers for developers. Full code editor, debug mode, SPA support, helper functions, API access.
- **AI-powered (ABlyft Lumen)**: AI co-pilot for generating experiment ideas, interpreting results, auto-generating variation code, and MCP Server integration.
- **Affordable enterprise pricing**: Enterprise-grade features at accessible pricing. Free plan available to get started.

## Features

### Development & Experimentation
- Visual editor and full code editor for creating experiments
- Support for A/B tests, split URL tests, and redirect experiments
- Single Page Application (SPA) experimentation support
- Mutual exclusion groups for experiments
- Auto-minification of experiment code
- Asset management for experiment resources
- Debug mode for testing and QA

### Targeting & Rules
- Advanced prerequisite rules and targeting conditions
- Environment management (staging, production, languages)
- Centralized experiment management across properties
- Targeting polling for dynamic conditions
- Detailed goal definition and tracking
- Flexible traffic allocation

### Data Protection & Compliance
- No personal identifiable information (PII) stored
- Only aggregated data collection
- Cookie consent integration support
- Custom tracker option (no data sent to ABlyft servers)
- Hosting in Germany with German data protection standards
- Two-factor authentication
- Change log for audit trails
- Git integration for version control

### Performance
- Slim, fast JavaScript snippet
- Global CDN delivery via Amazon CloudFront
- Self-hosting option for the snippet
- Auto-minification
- No impact on Core Web Vitals

### AI Features (ABlyft Lumen)
- AI-generated experiment ideas based on URL and goals
- AI-powered result interpretation with actionable recommendations
- AI code generation for experiment variations
- MCP Server with 17 tools for integration with Claude, ChatGPT, and other AI assistants
- AI credits tracking and management
- Opt-in AI features with privacy protection
- Custom AI branding options

### Results & Analytics
- Integrations with major analytics tools
- Result reporting with Frequentist and Bayesian statistics
- Outlier capping
- Slack and email notifications
- Quota management
- Team member management with roles

### Support
- Dedicated support from experienced A/B testing professionals
- Managed experimentation consulting available
- Documentation at docs.ablyft.com

## Clients

ABlyft is used by well-known companies including TUI, tesa, Deutsche Telekom, Borussia Dortmund (BVB), GLS, and HORNBACH.

## Pricing

- **Free plan**: Get started without a credit card. Run your first experiments and explore the platform.
- **Paid plans**: Custom pricing tailored to your needs. No artificial limits. Contact sales for a quote.

## Contact

- Website: https://ablyft.com
- Email: mail@ablyft.com
- Documentation: https://docs.ablyft.com
- Free trial: https://app.ablyft.com/register

## Links

- [Homepage](https://ablyft.com)
- [Features Overview](https://ablyft.com/en/features)
- [Data Protection & Privacy](https://ablyft.com/en/features/data-protection-privacy)
- [Performance](https://ablyft.com/en/features/performance)
- [Productivity](https://ablyft.com/en/features/productivity)
- [AI Features (ABlyft Lumen)](https://ablyft.com/en/features/ai)
- [Contact / Talk to us](https://ablyft.com/en/talk-to-us)